Branding Ideas For Small Businesses

By Janice Jenkins

Creating your own brand is the first step to having a successful marketing campaign for your business. Brand is everything when it comes to advertising. When you have a brand, you are most likely to be recognized and remembered by your clients, as well as your potential customers.

So how do you create an effective brand for your business? Here are surefire ideas to help you create that unique brand that will distinguish you from the rest of your competition.

First things first - your business cards are your representation to your clients, colleagues and prospects. It is your tool to introduce your contact information, in addition to your name and your company's as well. It is a no brainer therefore that your custom cards should have your address as well as your telephone number. It doesn't matter if you are a work-from-home designer, or your shop is adjacent to your garage - you need to have your address in your business card printing pieces.

A location and contact information that your clients can go to or call greatly enhances your credibility as well as your reliability. An address helps you create an established image that your customers can rely on. For privacy issues however, you can always use a P.O. Box address so you won't need to give away your house location.

Second, never leave your house without your full color business cards. This is practically a no-no when it comes to marketing your business. Every moment, each place, and every person you meet is an opportunity presenting itself. Carrying a batch of your cards with you wherever you go allows you more chances of letting other people know about your business. The same goes with your other print ads such as brochures, flyers, postcards, posters and catalogs.

Always remember to reduce your marketing costs. That's the third suggestion. Especially that you're a small business operating on a limited budget, you will always have a problem trying to make ends meet as advertising per se is costly and expensive. Coming up with creative ways to lessen your business card printing costs for example, can save you a lot of money which you can apportion to other operating expenses.

What about your letterhead? Would you like to save on them too? The fourth tip is to design your letterhead to be used as your paper for invoices, flyers, proposals, press releases, some documents in your media kit, and anything else you need to have your logo and company name. Not only do you provide professional image with your brand posted in all your marketing documents, you also help your clients and prospects remember you that easily.

Finally, think of more creative ideas to help you get your message out there. And don't forget your name and contact information. The more times your target audience sees your ad, the better are your chances of getting your brand recognized and retained in the minds of your customers.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

For comments and inquiries about the article visit: Business Card Printing

How to Get Number 1 Rankings on Google, Yahoo and MSN Using Video Hosting Sites

By John Prodonovich

The other day, I did a test to see how fast my videos would be found in the search engines and to see how well they would rank for the keywords I was optimizing my videos for.

The results were outstanding and should bring hope to anyone who feels that getting a #1 or top 10 listing on the major search engines is out of reach. Everyone can get top listings, with videos

The process was very simple. I filmed a video, submitted and tagged my video, and 13 hours later, I was in the #1 spot. Then, 24 hours later that same video on different video networks occupied spots 1, 2 and 3 on Google.

So, how easy is it to do? Very easy, just follow these steps and you'll be getting #1 listings on Google, MSN and Yahoo in no time flat.

First - Create your video. Use a video camera or digital video camera and get the digital file on to you computer so you can manipulate it in a video editing program. If you don't have a video camera, no problem, all you need is a microphone and an audio recording program like Audacity, and you can create an mp3 audio file with 30 seconds to 5 minutes of audio, and convert that audio to video. Don't worry, that's easy too, I'll tell you how in the next steps.

Second - Edit the video file to have the look, feel, URL's and production values you like. If you made an audio file, put that audio file into the video editing software. Most PC's come with Windows Movie Maker, which is free, and you can drop the Mp3 audio in there and place, random Digital pictures throughout the length of the audio file to create the "video" images that go along with your audio.

Third - Upload the finished video file, which should be in wmv format to a video submission host, called Tubemogul. At Tubemogul, you can upload unlimited videos, and then have those videos uploaded automatically to some of the more popular video hosting sites on the internet like Youtube, Google Video, Yahoo Video, Metacafe, Revver, and some other popular one.

Let me say that Tubemogul is also MORE than just a video posting service, they are MUCH more. They can track all the video views you get DAILY on EACH video hosting site. They'll provide charts and other track meta data, that is very important to marketers to daily track stats across all the video sites. And remember, it's all free to do this.

Fourth & Final Step - Push your videos out to the video hosting sites and let Tubemogul do the work for you. But a key element is, you want people to find your videos. The search engines find videos, not based on the content said inside them, but by the tags and descriptions about them. Tagging is the single most important element of getting traffic to other websites, based on what your video is tagged for.

Jeff Mills is giving away free home based business DVDs showing how people can make a six figure income, working from home and is giving away $757 in bonus marketing tools to anyone who claims one of the last remaining DVDs before they sell out. Claim your DVD at http://www.homebasedbusinessdvd.com

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How To Achieve Pagerank 5 For Your Website For Free

by Jazz Lai

There are many small business owners doing ecommerce online who are struggling, trying to increase their top page rank ratings. This is very time consuming and expensive. A lot of ecommerce businesses do not have a budget to allow them to take advantage of link buying, or other endeavors to increase the page rank ratings they need to make the money the big guns do.

How do you build a website for PR0 to PR2?

Here are some helpful hints that will work for you to get a top page rank on Google.

Get a private domain name. This is essential in this business. Be online for a few months. Make sure you change your content regularly, at least once a week. Have at least fifty inbound links that work.

This next step is tricky but not difficult. Have between 50 to 100 plus articles on your site. Submit your website to all of the necessary directories. Begin to link your website in the forums. Become a member of Google's PayPerClick Program. Google will welcome you with open arms. You invest twenty dollars to join Google's PPC program once. Done correctly, you will get back this small investment within a few short months.

It is a wonderful idea to make friends with Google. It is the number one search engine right now. Google's index spiders search the internet, finding sites to rank them against relevance. This takes some time for the spiders to do their job, sometimes up to several months, so have patience because it will take a few months for your site to get indexed.

A page rank of 5 can be reached by generating at least 10,000 links. This sounds daunting but it is not impossible. When you have 200 pages of content with each page having thirty or more links to other pages, those inside links will generate 6,000. Google's spiders will count the links inside the site because the size of your website is just as important as the links inside of it. This is especially valid when all of your website's content is alike.

This method will work for you, but you will have to be patient and allow some time to pass. Give it a few months, then begin checking at Google to see where your page rank is. From here, you will have a good idea in a few weeks if it is moving up, or down in page rank. If it is moving down, then you need to tweak your site, or adjust the keywords and keyword phrases.

Jaz Lai is an internet network marketing prospecting expert expert. Download your free white paper and audio on how to use the internet to Double or Triple your organization within the next 30 days. Available for the next 24 hours only, click below for instant access:

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U.S. seizes Fannie and Freddie (Reuters)

Reuters - The U.S. government on Sunday seized control of mortgage finance companies Fannie Mae and Freddie Mac launching what could be its biggest bailout ever to support the U.S. housing market and ward off more global financial market turbulence.

Lehman announces senior management changes (Reuters)

Reuters - Lehman Brothers Holdings Inc said on Sunday it has named Eric Felder and Hyung Soon Lee as global co-heads of fixed income, following the departure of current global head Andrew Morton.

WaMu picks Meridian's Fishman as new CEO: report (Reuters)

Reuters - Washington Mutual Inc , the largest U.S. savings and loan, is replacing Chief Executive Kerry Killinger, making him the latest high-profile casualty of the credit crisis, the Wall Street Journal reported on its website on Sunday.

Boeing strike threatens global aero industry (Reuters)

Reuters - Boeing Co's 27,000 machinists prepared for a third day of strike action, halting production at the plane maker's Seattle-area plants in protest at Boeing's contract offer and what they see as plans to shift more jobs to non-union and foreign companies.

Asian banks rally on Fannie, Freddie bailout (Reuters)

Reuters - Shares in Asian banks soared on Monday after the U.S. government took over Fannie Mae and Freddie Mac , reassuring investors worried about exposure to the mortgage giants' bonds and the value of other risky debt assets.

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Arrrrr you prepared for Talk Like a Pirate Day with pirate fonts?

Are you ready for Talk Like a Pirate Day? It’s September 19th (same date every year), so it’s coming up fast. I recently stumbled across some really nice pirate fonts online. This one is called Windlass, for example: Hat-tip to KPAO! which is a fun blog. Every time I start looking at fonts, I always surface 3-4 [...]

Twitter added nofollow to “www.” links in their Bio field

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Google Chrome user agent

It’s easy to find out what Google Chrome’s user-agent is. Using the same trick as I did with the iPhone, I searched for phpinfo HTTP_USER_AGENT in Google Chrome. Click on one of the results and search for HTTP_USER_AGENT on the page. Here’s the image that I see: My exact user-agent is Mozilla/5.0 (Windows; U; Windows NT 5.1; [...]

Google does not want rights to things you do using Chrome

Alright, I’ve got another conspiracy theory misconception to dispel. After reading through the Chrome Terms of Service, some people are worried that Google is trying to assert rights on everything that you do on Chrome. From one example story by Marshall Kirkpatrick: The terms include a section giving Google “a perpetual, irrevocable, worldwide, royalty-free, and [...]

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Three Fall Events Will Explore Innovative Workplaces, Socially ... - Media Newswire (press release)

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Socially Responsible Investment Industry’s Premier Conference - PR-USA.net (press release)

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Finance briefing: conscientious approach can be rewarding
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By Stephen M. Horan Socially responsible investing and its variants have become increasingly popular. In the sixth of a monthly series, Stephen M. Horan ...

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NY Times Business

A Sigh of Relief, but Hard Questions Remain

Asian markets rallied early Monday, even as the takeover of Fannie Mae and Freddie Mac reinforced concerns about the U.S. economy and its reliance on foreign investors.

As Crisis Grew, a Few Options Shrank to One

The downfall of Fannie and Freddie stems from a series of miscalculations and deferred decisions.

Few Stand to Gain on This Bailout, and Many Lose

The departing leaders of Fannie Mae and Freddie Mac could see big paydays — a prospect that angers many investors, because ordinary stockholders could be virtually wiped out.

In Rescue to Stabilize Lending, U.S. Takes Over Mortgage Finance Titans

The bailout plan for Fannie Mae and Freddie Mac places them in a conservatorship of the government and replaces the management.

Your Money: Fannie, Freddie and You: What It Means to the Public

Mortgage rates may fall a bit initially but probably not enough to quickly halt the decline in home prices.

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